You ever meet someone online and think, “Omg I LOVE their vibe”… and then you realize you have no idea what they actually do? Or worse—you do know what they offer, but their whole online presence gives “meh” energy instead of “YES, I need this in my life” energy? Yeah. That disconnect? That’s a brand vibe problem, and… it’s more common than you think. Because here’s the truth no one tells you: Your vibe is doing the talking before your content even kicks in . People feel your brand before they read your captions. Your visuals, your voice, your presence—it’s all part of the story. If your brand feels off, unclear, or kind of vanilla, that’s the message your audience is picking up on. And if you’re like, “Wait. Is my brand giving off the wrong vibe??” Keep reading. I’ve got you. 💛
Let’s talk about that moment when you’re staring at a blank Google Doc, sipping your iced coffee, whispering “what the actual heck am I supposed to post today?” 😩 I’ve been there. And not just once. I used to spiral into overthinking mode, creating 17 different drafts of captions that all felt kinda… meh. Too boring. Too vague. Too “what’s the point?” And let’s be real—when your content doesn’t have strategy behind it, you end up burnt out, inconsistent, and wondering why no one’s buying from you. But once I ditched the fluff and started creating content rooted in how people actually make decisions ? Everything changed. More engagement. More leads. More “OMG I feel like you’re in my head” DMs. And today, I’m giving you a peek behind the curtain—because this isn’t just my content strategy… it’s one you can steal and start using today.
We need to talk. If your marketing is feeling like a full-time job with part-time results, you’re probably making a few of these all-too-common mistakes. And I get it—marketing is A LOT. But if you’re putting in the effort, let’s make sure it’s actually working for you, yeah? So, let’s break down the five marketing mistakes that might be scaring away your dream clients—and how to fix them ASAP.
A few years ago, I was sitting at my kitchen table with my laptop, a -empty cup of coffee, and a to-do list that felt longer than my toddler’s bedtime routine. I was an entrepreneur — a real one now, with actual paying clients and a brand I was building from scratch. But there was one problem: I was exhausted . I had started my business because I was passionate about what I offered — but somehow, I’d ended up drowning in everything except the work I loved. Writing Instagram captions at midnight. Googling “how to build a sales funnel” while making lunch. Stressing over why my website wasn’t converting (after spending way too much time and money on it). It felt like I had to be the CEO and the marketer and the creative director and the entire social media department — all at once. And the loneliest part? I had no one to bounce ideas off of. No one to say, “Here’s what works — do this instead.” No one to remind me that I wasn’t actually failing, I just needed a strategy.
You started this thing because you had a passion — maybe you’re a creative, a coach, a consultant, a product genius. And now you’re supposed to also be a marketing expert? It’s a lot. Suddenly, you’re spending hours trying to figure out Instagram’s algorithm, Googling “how to write a sales page,” and wondering why your website isn’t bringing in leads. That’s exactly where Heart & Strategy comes in. We’re not just another agency pushing packages you don’t need. We’re built by an entrepreneur — for entrepreneurs. Because we know what it’s like to be where you are right now.
Nonprofits are driven by purpose, passion, and impact—but too often, their marketing strategy doesn’t reflect that. Many organizations pour time and effort into fundraising, programs, and community outreach, yet struggle to gain the visibility and engagement they need. So what’s missing? The answer is simple: Strategic storytelling in grassroots marketing. In this post, we’ll break down why these two elements are crucial and how your nonprofit can use them effectively.
In today’s digital age, social media has transformed the way non-profits connect with supporters, share their missions, and raise funds. With billions of users across platforms like Facebook, Instagram, Twitter, and LinkedIn, non-profits have unprecedented opportunities to reach a wide audience, engage with potential donors, and create impactful fundraising campaigns. This blog will explore how non-profits can effectively leverage social media for fundraising, providing actionable strategies, insights, and tips for maximizing impact.
In the rapidly evolving landscape of healthcare, effective marketing is essential for organizations looking to connect with patients and promote their services. However, healthcare marketing is unlike any other industry, as it is governed by a complex web of regulations designed to protect patient privacy, ensure truthful advertising, and uphold ethical standards. Navigating these compliance requirements can be challenging for healthcare organizations. In this blog, we will explore the essential marketing regulations that healthcare organizations must adhere to, helping you understand how to market your services responsibly and effectively.
In today’s fast-paced digital landscape, marketing doesn’t always have to be an expensive endeavor. Whether you’re a startup, a small business, or simply trying to tighten your budget, there are several impactful marketing strategies that you can implement without spending a dime. The key is knowing where to focus your energy for maximum return. In this blog, we’ll explore five free marketing efforts you can start today to boost your brand awareness, engage your audience, and drive growth.
We love working with entrepreneurs and early-stage startups — the dreamers, the doers, the ones bringing bold ideas to life. Whether you’re launching your very first offer, pivoting into a new niche, or building a brand from scratch, we’re here to help you start strong. These projects are fast-moving, purpose-driven, and packed with potential — and we bring the strategy, design, and structure to help it all take off.