The hustle isn’t cute anymore.
You know the look.. the “I’m trying so hard and it’s just not clicking ” face. The one that says, " I love what I do but something feels... off."
You ever open Instagram, stare at the “Create Post” screen, and suddenly forget how to type? Or worse—you write a full caption and delete the whole thing because it sounds weird, boring, or like… not even you? Yeah. Been there. Multiple times. And listen, if you’re feeling stuck or like you’ve already said everything there is to say—this post is for you. Because spoiler alert: you’re not out of ideas. You just need a little structure (and a lil bestie pep talk). Let’s get you out of your own head and back into your power, shall we?
Let’s just call it like it is: Posting consistently is exhausting when you're also running a business, managing clients, trying to drink enough water, AND maybe remembering to call your mom back. So if content creation has felt like one big “ugh, I should be posting but I can’t even with life right now” moment—I see you. The truth is, consistency doesn’t mean constantly . And you don’t need to be glued to your phone, cranking out content 24/7 to grow your business online. You just need a plan that actually fits your life —even on the weeks when your energy is at “girl, I’m surviving off caffeine and vibes” level. So pour a lukewarm coffee (because let’s be real, that’s what we’re working with), and let’s break down how to stay consistent… the lazy girl way.
You ever meet someone online and think, “Omg I LOVE their vibe”… and then you realize you have no idea what they actually do? Or worse—you do know what they offer, but their whole online presence gives “meh” energy instead of “YES, I need this in my life” energy? Yeah. That disconnect? That’s a brand vibe problem, and… it’s more common than you think. Because here’s the truth no one tells you: Your vibe is doing the talking before your content even kicks in . People feel your brand before they read your captions. Your visuals, your voice, your presence—it’s all part of the story. If your brand feels off, unclear, or kind of vanilla, that’s the message your audience is picking up on. And if you’re like, “Wait. Is my brand giving off the wrong vibe??” Keep reading. I’ve got you. 💛
Have you ever had a conversation go sideways because of a misunderstanding? As an entrepreneur, leader, or business owner, effective communication isn’t just a skill—it’s the foundation of successful relationships, collaborations, and growth . If you want to navigate difficult conversations without stress or tension , try these three communication strategies that will change how you handle conflict.
Let’s talk about that moment when you’re staring at a blank Google Doc, sipping your iced coffee, whispering “what the actual heck am I supposed to post today?” 😩 I’ve been there. And not just once. I used to spiral into overthinking mode, creating 17 different drafts of captions that all felt kinda… meh. Too boring. Too vague. Too “what’s the point?” And let’s be real—when your content doesn’t have strategy behind it, you end up burnt out, inconsistent, and wondering why no one’s buying from you. But once I ditched the fluff and started creating content rooted in how people actually make decisions ? Everything changed. More engagement. More leads. More “OMG I feel like you’re in my head” DMs. And today, I’m giving you a peek behind the curtain—because this isn’t just my content strategy… it’s one you can steal and start using today.
We need to talk. If your marketing is feeling like a full-time job with part-time results, you’re probably making a few of these all-too-common mistakes. And I get it—marketing is A LOT. But if you’re putting in the effort, let’s make sure it’s actually working for you, yeah? So, let’s break down the five marketing mistakes that might be scaring away your dream clients—and how to fix them ASAP.
A few years ago, I was sitting at my kitchen table with my laptop, a -empty cup of coffee, and a to-do list that felt longer than my toddler’s bedtime routine. I was an entrepreneur — a real one now, with actual paying clients and a brand I was building from scratch. But there was one problem: I was exhausted . I had started my business because I was passionate about what I offered — but somehow, I’d ended up drowning in everything except the work I loved. Writing Instagram captions at midnight. Googling “how to build a sales funnel” while making lunch. Stressing over why my website wasn’t converting (after spending way too much time and money on it). It felt like I had to be the CEO and the marketer and the creative director and the entire social media department — all at once. And the loneliest part? I had no one to bounce ideas off of. No one to say, “Here’s what works — do this instead.” No one to remind me that I wasn’t actually failing, I just needed a strategy.
You started this thing because you had a passion — maybe you’re a creative, a coach, a consultant, a product genius. And now you’re supposed to also be a marketing expert? It’s a lot. Suddenly, you’re spending hours trying to figure out Instagram’s algorithm, Googling “how to write a sales page,” and wondering why your website isn’t bringing in leads. That’s exactly where Heart & Strategy comes in. We’re not just another agency pushing packages you don’t need. We’re built by an entrepreneur — for entrepreneurs. Because we know what it’s like to be where you are right now.